"The Journey of Self...

...Discovery begins with a single step of courage." L. Alder

If you've ever organized a retreat of any kind, may that be yoga-related, spiritual retreat or any sort that takes the attendees on the journey of self-discovery, then you probably know how much work it is to organize such an event. And you probably also know how much work it is to spread its message and encourage people to take part. For some people attending events like retreats is a lot about stepping out of their comfort zone.

After shooting several retreats this year I always met with the same scenario when speaking to some of the attendees. I heard it all: "I'm so glad I was courageous enough to actually sign up!" or "... and to think I almost didn't attend because I was afraid I'll make a fool of myself."

It's all too common. Wanting to do something but being too afraid of the unknown.

Imagine having beautiful photos of yourself in the moments that felt transforming, moments that took courage to embrace or the moments when you reached new milestones. You'd want to remember those moments. You'd want to remember YOURSELF in those moments.

inspiring photos for everyone who was present

I. VALUE FOR YOU

It goes without saying that having professional photos that do justice to your beautifully organized retreat makes a great content for your future marketing. Being able to show your audience what it really looks like will tell a more accurate story and will create the type of emotions you're looking to evoke.

II. VALUE FOR YOUR ATTENDEES

Delivering captivating photos where attendees can find themselves in "once in a lifetime" moments is an incredible added value that will instantly make your retreat that much more unique on the market.

I had not one attendee throughout this past year come to me and show me how they use their photos from the retreats as a daily reminder that they did something wonderful for themselves back there. Whether it's a wallpaper on their phone or a heartfelt social media post.

Not to mention that having a photographer take care of documenting what was unfolding will create enough space for your attendees to truly focus on their experience. They'll be able to be more present and truly come "off the grid".

III. NATURALLY SPREAD MESSAGE OF YOUR RETREAT

Your attendees are your best messengers. People love to share experiences that left a strong imprint in them. If they love your retreat, they will absolutely talk about it with their friends and family. Now imagine that they spread your message showing off professionally taken photos of themselves instead of quick Iphone snaps they took during your retreat.

We humans are visually-based creatures. Seeing photos that make justice to the beautiful experience you built will instantly transport the audience right into the picture, creating long-lasting emotions and interest in what you have to offer. And isn't that the best kind of marketing, really?