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Water Element & Diverse Locations

tomorrowlabs.eu

It was a pleasure to work with the brand for over a year where I regularly shot their content for social media and partially for their website. The shoot was done on monthly basis and because the distinctive element of the brand was Nobel price winning formula connected to water, the request was therefore for unique, creative photos. The need of the brand consisted from 3 parts in terms of "scenarios" of the photos - creative studio, creative outdoor and lifestyle indoor. I had a full creative freedom with the only directive to use water element as much as possible.

Because the brand offers several series of their skincare, each labeled by its own colour (visible on the packaging) I decided to use colourful backgrounds according to the series.

Creative Studio Part

"THANK YOU FOR THE BEAUTIFUL PHOTOS. AMAZING IDEA TO USE THE COLOURFUL BACKGROUNDS, THESE WILL LOOK GREAT ON OUR SOCIALS!"

Julia, tomorrow labs

Creative Outdoor Part

For this part I wanted to use creative diverse locations and incorporate props where it made sense to bring an element of interest and a bit more of storytelling to paint a specific picture. I also shot a few photos without the products as well as products not entirely visible - "the vibe feelers" that brand could use for their inspirational instagram posts. It also contributed to their feed looking more spacious and fresh.

The last part included most of the storytelling and was shot with models from different perspectives and in different scenarios, depending on the product.