Magdalena
Yoga coach
“WOW! ABSOLUTELY AMAZING PHOTOS, REALLY SO BEAUTIFUL!.”
Personal Branding session
Important Elements of Your Brand
I met Magdalena at one of the yoga events I documented last year. I noticed her several times during and actually took a few candid portraits of her because she was such a warm happy soul during the whole event.
We connected almost immediately after she saw the event photos as she wanted to capture her personal brand for a business she was launching.
During the planning stage we discussed all the details of her message and her journey of how she got to where she is now. When all was ready and approximate shot list was created we smoothed out the last detail, which was colors of her brand. We wanted to make sure that her photos are aligned with the visual design of her website too!
The Story Of You
Unique Photos to Capture the Unique You
Show Your Practice
Regardless whether you're a yoga coach or provide any other service, this is the space where you get to show what you do and how it is unique.
I wanted to include Magdalena's personality in the shoot because it is exactly what differentiates us all from one another. Magdalena carries so much light and life within her. it's in the way she moves and speaks and I knew immediately that it is exactly what I want her photos to radiate.
We divided her session into several blocks to make sure we capture all the elements of her and of what she does. We started with the Practice Part because I knew getting her into her flow will not only immediately relax her but will help her bring our her personality from a get go.
Play with the things you use daily in your practice. This is the perfect opportunity to bring props on to the scene! It's a great way how to create storytelling images that will help you connect better with your audience. We will work on the "script" together to figure out what story you're trying to tell and what props are best for you to use in order to tell that story. Whether you want to tie it to a text on your website or the social media posts, we'll make sure you get the relevant imagery you need.
Play with Details
Show Your Personality
Let me ask you this: How many professional portraits that capture your personality do you truly have in your arsenal? I know what you're going to say. Standing for the portraits in front of the camera is wildly uncomfortable. But people connect to people and they're definitely curious to see your face!
So how to achieve it without the unnecessary stress of the discomfort we all feel in front of the camera?
I kept Magdalena talking! I wanted her focus on camera be the last of her concerns. I had her talk to me about her journey and how she got to this point. It allowed me to capture her in those important in between moments when her personality really shined through. We then switched up the conversation to a lighter topic, we joked around and it brought out all those candid smiling photos that are so hard to achieve when you're focused on posing instead of enjoying the moment.
Once we have all the important elements of your personal brand captured I like to use the last block of the session to focus on something wildly creative. It's the last part of your personal branding session and it is completely without script!
Because it is then, when you're super relaxed and in your flow, that something truly unique can come out. The fun part of the block is that we never know where it'll take us!
These photos are perfect for inspirational social media posts that will captivate your audience instantly and will make them feel more connected to you.
Let's Be Creative!
